On the heels of a Game 1 victory over the Dallas Mavericks Tuesday night, and on the brink of a possible first championship, LeBron James has announced that he will launch a new, modern luxury concept store in Miami for Fall 2011. The store, which will open with a mix of apparel, footwear, printed materials and lifestyle accouterments will be called Unknwn. Confirmed brands include the likes of OriginalFake, A.P.C. and Nike Tier Zero. For more information and updates as they occur, please visit Unknwn.com.

Info via Hypebeast