Rest in Power to Jonas of LRG, he was one of the true pioneers to the Streetwear market and his accomplishments have helped alot of Brands such as ours make it in the fashion industry!

Info Via the Daily News…

A California-based clothing designer who helped start a multimillion-dollar company when he was barely out of his teens has died.

Jonas Bevacqua, a cofounder of the hip hop and skateboarding brand Lifted Research Group (better known as L-R-G) passed away of causes yet to be determined.

The 34 year-old designer and entrepreneur was found dead in his Laguna Beach home, according to the Orange County Coroner’s Office.

The cause of death will be determined pending an autopsy scheduled for Wednesday morning.


The retailer Karmaloop broke the news on Twitter today.

“Our thoughts & prayers go out to the loved ones of Jonas, co-founder of LRG. We’re deeply saddened by this news. Rest in Peace.”

Condolences have been pouring out from fellow clothing designers, media outlet and fans of the clothing brand.

Jonas Bevacqua started L-R-G in 1999, alongside partner Robert Wright, according to the brand’s website. By the mid-2000s, Entrepreneur magazine named the company one of the Hot 500 fastest-growing companies.

L-R-G also released compilation CDs with artists such as Kanye West, Raekwon and T.I.

Bevacqua told the site Hypebeast in a recent interview that his desire to design urban-inspired streetwear came from the lack of options he saw as a teenager.

Ralph Lauren and these other companies dominated the hip hop fashion scene in the 1990s. It was then that I realized how brainwashed we were as a culture and as a consumer,” he said.  “It dawned on me that none of these companies cared about our scene or put any money back into the people that were buying their products.”

He preached the idea of finding your own identity and never caving to the trends.

“Cool guys are really a bunch of clowns. They are like the kids that got picked on in school and now they hide behind their keyboards. Don’t let them fool you, kids. Do what makes you happy.”

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