5.DC_HOTEL ON RIVINGTON_PAIR_BELLHOPE(2)

Very NICe !!! Here are some Picz/words from one of the  people responsible for all this New limited heat coming from DC Shoes these last upcoming years. Queens Breed MR. Homie Diaz…

My vision and effort was to take the old DC and fuse it with the new DC. This is an on going effort you can expect from me in future seasons. The old DC is represented by the original NAVY and WHITE DC logo suede flag. For over 5 years now the DC Navy/White has been dropped in exchange for Black/White on all branding and packaging. I took it a step further or should I say back with the bold lettering of DCSHOECOUSA that was on a classic skate shoe the LYNX introduced in 1998. Which had a decade worth of success for the brand. I felt this was the best way to take a new DC style the ADMIRAL SPORT and tell a story of heritage and evolution.

2.DC_HOTEL ON RIVINGTON_BACKTOBACK-PAIR(2)


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