Rap mogul Damon Dash’s luxury timepiece and jewelry brand Tiret New York has turned its hand to automotive design with its latest creation, the Tiret Sport Coupe. Just unveiled at watch expo Baselworld in Switzerland, the luxurious 2-door SUV is based on the Range Rover Sport and features real diamond accents derived from Tiret’s opulent oversized, bejeweled timepieces by designer Daniel Lazar.

Available by special order at an undisclosed but undoubtedly astronomical price, the car is available with custom watch dial displays derived from Tiret’s diamond timepieces, as well as an elegant central clock. A wide variety of color combinations including two-tone schemes is available inside and out in addition to Nappa leather seating and fine wood trim. Exterior modifications include wider flared arches, LED lighting, 22-inch LSE alloy wheels and a full panoramic glass sunroof.

more pics after the jump…