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Those who consider themselves arbiters of style will find Bamford & Sons’ new watch program amusing: The British clothing brand recently launched a site that allows users to customize details of the Rolex Submariner (and then, eventually, purchase it). Options include engraving, as well as color of the dial, indices, and bracelet. And while the times might not be right to spend 11 grand on a watch from a Web site, playing around, happily, is still free.
Visit bamfordwatchdepartment.comfor more information